NeilMattingley.com

A few weeks ago, the Cat Haven, were holding a sausage sizzle outside my local Bunnings (the major hardware conglomerate in Australia). I know because I bought two sausages (one for me and one for my 7  year-old son) while we were out doing “manly” things… Anyway, I got to talking to one of the [...]

In a recent conversation with a friend of mine, the topic of marketing came up. Like a lot of people, Adam equated the word “Marketing” with “Advertising”. As I explained to him, I think it’s a much broader term than that. And then I started to write… 1. Marketing is advertising. 2. Marketing is customer [...]