Tag Archives: Direct Mail

Do You Ask This Critical Question When You Write Your Sales Messages?

I listened to a speech last night. It was for a competition conducted by Toastmasters, the international organisation set-up to promote public speaking in the community . It was a good speech. The speaker was clearly passionate about the topic (he’d just written a thesis about it)… He was extremely knowledgeable about the topic… And [...]

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The Power of a Great Story in Direct Response

Last week, I watched a documentary called the Secrets of the Great Plague. Even though I didn’t quite see the start of the programme, it really sucked me in… Especially the part when the narrator posed a question: “Why did the Great Plague of the 1660s kill one third of the population of London, but [...]

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How to Write a Postcard, Dean Rieck Style

Postcards as an advertising medium are not used a lot in Australia. But there are a lot of American marketers who swear by them. Dean Rieck (one of my favourite bloggers because of his willingness to share his vast knowledge of the direct mail game) has just written an excellent post on what makes a postcard [...]

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