NeilMattingley.com

One of my favourite copywriters is Ben Settle. I get an email alert from him about four or five days a week. Now Ben’s one of a number of copywriters I get email alerts from. And even though time doesn’t allow me to open every email he sends me, I do open the majority of [...]

Once upon a time I bought a book at Borders Bookshop. The girl behind the counter asked me if I would like to be on their e-mail “Shortlist”…an initiative where Borders email me information about their upcoming specials and latest releases. I received an email from Borders today. The header was for “20% off 1 [...]