NeilMattingley.com

A few weeks ago, the Cat Haven, were holding a sausage sizzle outside my local Bunnings (the major hardware conglomerate in Australia). I know because I bought two sausages (one for me and one for my 7  year-old son) while we were out doing “manly” things… Anyway, I got to talking to one of the [...]

I listened to a speech last night. It was for a competition conducted by Toastmasters, the international organisation set-up to promote public speaking in the community . It was a good speech. The speaker was clearly passionate about the topic (he’d just written a thesis about it)… He was extremely knowledgeable about the topic… And [...]

I was talking to a guy the other day who sold mortgages to farmers. His job was to travel around the various communities in order to assess what the farmers were looking to buy, and to discuss some of the finer details of the actual mortgage. To my way of thinking, Brent’s about as close [...]

I had to buy a present for a guy at work the other day. John was leaving to go to another firm. No one had an idea about what to get him. So in the end, we decided to heed some advice I was given a long time ago, which was: “if in doubt, buy [...]

A lot goes into getting copy to work. Get everything in the right place – and the copy “sings”. Get one element wrong though, and it can make or break your copy. What’s the element I’m talking about? Well, in my view, the “hungry crowd” (a term first coined I believe by the late and [...]