NeilMattingley.com

All words were not created equal. Some look flat and sound flat. Think of the word “nice” and you’ll get where I’m coming from. While others demand attention. Not only is there an edge to the way they look and sound, they defy anyone to not be affected by them,  EMOTIONALLY. I came across one of [...]

I’m always on the lookout for good metaphors. And, unlike a lot of literary academics, I don’t have an aversion to using those that are commonplace. In fact, well known metaphors are “bread and butter” for copywriters because they help to create pleasing (or not so pleasing) pictures. And to exaggerate emotion. If you’re serious [...]