NeilMattingley.com

They say a picture tells a 1000 words. And it does. But according to advertising legend, David Ogilvy, some pictures are more powerful than others. As a case in point, in his 1963 work, Confessions of an Advertising Man, Ogilvy cited an example of a campaign his firm had been asked to create for the Dutch [...]

Postcards as an advertising medium are not used a lot in Australia. But there are a lot of American marketers who swear by them. Dean Rieck (one of my favourite bloggers because of his willingness to share his vast knowledge of the direct mail game) has just written an excellent post on what makes a postcard [...]