NeilMattingley.com

They say a picture tells a 1000 words. And it does. But according to advertising legend, David Ogilvy, some pictures are more powerful than others. As a case in point, in his 1963 work, Confessions of an Advertising Man, Ogilvy cited an example of a campaign his firm had been asked to create for the Dutch [...]

One of the most common types of ads I see in the local newspapers is the tradesman ads. To me they seem to be bigger than your typical classified ad, but smaller than the usual space version – the ones you see in a lot of newspapers and magazines. An interesting element to these ads [...]

I’m a dog person. I’ve got a little Staffordshire Bull Terrier named Bess. Now Bess is the friendliest dog you could meet. She loves people, she’s got a permanent wag of her tail, and she has a “smile” on her face that still stops people in the street, even though she’s now 10 years old. [...]