NeilMattingley.com

For quite a few years when I teaching at Scotch College, a boys school in Perth, I was in charge of organising the Year 9 Social Studies Tour to Canberra, the capital of Australia, on the other side of the country. The trip was subsidized by the Australian Government who are based in Canberra and [...]

Testimonials can be a powerful form of persuasion when selling. If you don’t believe me, take a look at any of the top internet marketers on line. You’ll find their sales letters to be full of them. But having studied a lot of copy, what I’ve noticed is that some testimonials are far more persuasive [...]