NeilMattingley.com

I was watching TV last night when an ad got my attention. It was about the new LG Borderless TV, a television which, as the name suggests, has no border lining the screen. Ordinarily, I probably wouldn’t have taken much notice of this ad. But because I’ve just finished reading Purple Cow, the landmark work [...]

The Australian hardware conglomerate Bunnings have a Unique Selling Position (USP) that I like. They promise: “Lowest Prices Are Just The Beginning”. It’s the thing about Bunnings that they believe makes them different. In this case, price… As well as a range of other factors including range, and friendly staff who are passionate about their [...]

Here’s something that every small business owner should be able to do. On the front of a t-shirt write the following sentence: To find out why I am the only one in (enter the town/city you live in) who should (enter it is what you do here – sell your house or to renovate your [...]