Tag Archives: Web Copy

Some Pictures are Worth More Than a Thousand Words

They say a picture tells a 1000 words. And it does. But according to advertising legend, David Ogilvy, some pictures are more powerful than others. As a case in point, in his 1963 work, Confessions of an Advertising Man, Ogilvy cited an example of a campaign his firm had been asked to create for the Dutch [...]

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The Power of a Great Story in Direct Response

Last week, I watched a documentary called the Secrets of the Great Plague. Even though I didn’t quite see the start of the programme, it really sucked me in… Especially the part when the narrator posed a question: “Why did the Great Plague of the 1660s kill one third of the population of London, but [...]

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