NeilMattingley.com

I listened to a speech last night. It was for a competition conducted by Toastmasters, the international organisation set-up to promote public speaking in the community . It was a good speech. The speaker was clearly passionate about the topic (he’d just written a thesis about it)… He was extremely knowledgeable about the topic… And [...]

One of the most common types of ads I see in the local newspapers is the tradesman ads. To me they seem to be bigger than your typical classified ad, but smaller than the usual space version – the ones you see in a lot of newspapers and magazines. An interesting element to these ads [...]

I helped a friend of mine, Sam, prepare for a job interview yesterday. He was looking to win a job as the head coach of a local tennis club. He was down to the last two people and was due to deliver a 15 minute presentation to the club’s committee. Sam had prepared a PowerPoint [...]

A lot goes into getting copy to work. Get everything in the right place – and the copy “sings”. Get one element wrong though, and it can make or break your copy. What’s the element I’m talking about? Well, in my view, the “hungry crowd” (a term first coined I believe by the late and [...]